The challenge
Rec Technologies is a modern SaaS company on a mission to reimagine how parks and recreation departments connect with their communities. Rec Tech approached What IF Web looking to stand out in an industry often dominated by outdated, uninspired platforms. Their goal was to create a homepage that captured their brand’s energy, resonated with municipalities and educational institutions, and positioned them as a bold alternative to legacy systems.
What we did
- Designed an engaging homepage that introduces Rec Tech’s innovative software through a clean, structured layout.
- Crafted Lottie animations, UI mockups of the application and an interactive CTA to breathe life into the design, while also demonstrating the application’s capabilities in action.
- Transformed the designs into a functional home page complete with advanced animations and interactions that enhance the user experience and create a memorable first impression.
- Developed a new blog system with filtration providing Rec Tech a space to share case studies and feature launches with their users.

The result
Rec Tech now has a sleek website that reflects their brand’s mission to innovate and activate space. The website’s advanced animations, interactive elements, and bold design make it a standout in the industry, helping Rec Tech capture the attention of parks and recreation professionals across the country.