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Meet the team that does extraordinary things

what if web staff meeting
What IF Web Staff Drinks
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WHAT IFWeb
Four men sitting round a table having a drink
Two men working at their computers
A group of workmates cheering drinks
What IF Web is a bespoke web design, development & branding studio based in Christchurch, NZ.

Good things happen when you don’t do normal

We’re a close-knit team of creatives on a mission to craft meaningful online experiences that truly resonate. We pour our heart and soul into every project because we genuinely love what we do and are obsessed with watching our clients thrive online. Our goal is to build an exceptional high-performance online experience that helps you succeed online and positions you at the top of your industry.

Meet Our Team

Tom Hendrikz

Tom Hendrikz

Co-Founder / Lead Designer

Isaac Farrow

Isaac Farrow

Co-Founder / Lead Developer

Te Manihera Gay

Te Manihera Gay

Full Stack Developer

Jacob Dobson

Jacob Dobson

Web Designer

People Like You Who Asked Themselves 
“What IF ?”

"I highly recommend What IF Web to anyone seeking a professional service and a finished product that effectively attracts the right users to your platform."
Kane Patterson
Director, No Code Creation
"I can confidently recommend the What If Web team to any business looking to stand up a modern, great looking and well crafted site."
Christo Brown
Head of Product, Connect Financial
"I worked with What IF Web to turn my design into reality, and I’m so happy with how it turned out! They really took my ideas and added their own magic, especially with some great animations that make the site feel alive."
Mathilde Henry
Designer, Medenterprises
"Isaac and Tom with What IF Web were phenomenal to work with, point blank. The website they designed, and developed through Webflow was more than I could've imagined. Will work with them again, and highly recommend them to anyone needing dev/design work."
Zach Houvener
Owner, Parks & Recipes
"We highly recommend Isaac. He is quick to respond and action work requests to a high standard, creates helpful guides and is extremely professional in all he does."
Waitangi Treaty Grounds
"Isaac has worked with my team for the last few months and has been dedicated and diligent, even when briefs are light and time is tight! I would definitely recommend him for Webflow Development projects."
Nicola Reade
Marketing Manager, Nextspace
"I've worked with many developers over the years; these guys were one of the easiest and communicated better than anyone I've ever seen."
Ryan Judd
Head of Product Marketing, Medenterprises
"The team and I highly recommend Isaac and the What IF Web team. He is using the absolute top techniques and processes available to produce SEO friendly, beautiful responsive websites. His timely and concise approach is well structured and a positive experience."
Ollie Law
Owner, Fixinc
"Great web design and development service - very proactive and always provide really useful input and feedback throughout the whole process. Would definitely recommend."
Leon White
Founder, Leon White Design
"Tom and Isaac did a phenomenal job with our branding and website redesign project. The process was managed by them with adherence to deadlines and responsiveness to our comments and edit requests. Very happy with the results."
Miguel Zabludovsky
CEO, Slate Cleaning
"The WhatIFWeb team has revolutionized our company by providing us a unique brand via the creation of a wonderful website. They are a really creative and imaginative team, but most importantly, they are a pleasant team to work with."
Ketan Patel
Founder, Archesys
"We were blown away by Isaac and the team who worked on our project: Jobtale. Super responsive, helpful and a tightly run ship, will definitely work with again. Thanks guys!"
Renae Peattie
Head of Marketing, Jobtale
"They were knowledgeable and provided expert advice throughout the project. They produced A+ outcomes within the timeline and budget agreed upon. I highly recommend them to anyone needing a Webflow build or redesign."
Jamie Frew
Co-Founder, Carepatron
"The What IF team's dedication and proficiency in utilizing Webflow have truly exceeded our expectations, making them a top choice for website development services."
Derek Wang
COO, Spover Inc.
"Isaac is a pleasure to work with. He is super knowledgeable with great technical skills, but most importantly communicates quickly and thoughtfully, so we get great advice as well as top-notch service."
Chris Montgomerie
National Manager, NZAEE
"What IF captured what I needed perfectly. Their meticulous attention to detail made everything user-friendly. Their combination of technical prowess and genuine care truly sets them apart, would definitely recommend for any help on any website!"
Arella Yang
YouTuber
"What If provided an exceptional development experience. Not only were they transparent about pricing, but they also delivered our website swiftly while maintaining open communication."
Daniele Cosentino
CEO, Asia Internship Program
“Isaac and his team have been delivered an outstanding result for us in what was a complex build across multiple platforms. Highly responsive, flexible, quality work. I can't recommend them highly enough.”
Dan Shields
Managing Director, Sention
"The What IF Web team is awesome. I will be referring them to others who need websites and my company will definitely be using them for all of our website updates."
Addy First
COO, Quarter20